Projecting a persuasive image of a desirable and practical future is extremely important to high morale to dynamism to consensus and in general to help the wheels of society turn smoothly.
Pleasure and freedom from pain are the only things desirable as ends.
It has long been known for sure that the sight of tasty food makes a hungry man's mouth water also lack of appetite has always been regarded as an undesirable phenomenon from which one might conclude that appetite is essentially linked with the process of digestion.
Of two pleasures if there be one which all or almost all who have experience of both give a decided preference irrespective of any feeling of moral obligation to prefer it that is the more desirable pleasure.
Experience - the wisdom that enables us to recognise in an undesirable old acquaintance the folly that we have already embraced.
Design is a constant challenge to balance comfort with luxe the practical with the desirable.
I am a fashion designer. I'm not an environmentalist. When I get up in the morning number one I'm a mother and a wife and number two I design clothes. So the main thing I need to do is create hopefully exquisitely beautiful desirable objects for my customer.
Death is not natural for a state as it is for a human being for whom death is not only necessary but frequently even desirable.
There's a terrible truth for many women in the picture business: Aging typically takes its toll and means fewer and less desirable roles.
Regard it as just as desirable to build a chicken house as to build a cathedral.