I like men who are very cool but who are also so brilliant that they are almost insane. Sean Penn Gary Oldman Bob Dylan Tom Waits - men who would be flipping burgers if they hadn't found an outlet for their brilliant mind-sets.

The United Nations four or five years ago put out a study that said the meat industry meat-eating growing meat for food is the No. 1 killer of our planet - not No. 2 or No. 3: No 1. You know what's No. 2? Transportation. Everyone thinks that No. 1 is transportation and goes out and buys a hybrid car. Screw the hybrid cars. Don't eat hamburgers.

If it's flipping hamburgers at McDonald's be the best hamburger flipper in the world. Whatever it is you do you have to master your craft.