The engine of ancient society was religion but the engine of contemporary society as I see it is advertising.
My wife Jill and I have an incredibly close working relationship and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director so from the very start she was my boss and she still is.
The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
The trouble with us in America isn't that the poetry of life has turned to prose but that it has turned to advertising copy.
Nothing except the mint can make money without advertising.
I know that campaigns can seem small and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message believe me - so am I.
If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.
Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.