I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

One thing that hasn't changed though is that we still have to hear the new ad 2 or 3 times before it begins to affect us even when we're already familiar with the advertiser in question and have a positive opinion of them.

There is no advertisement as powerful as a positive reputation traveling fast.

This is our commitment to users and the people who use our service is that Facebook's a free service. It's free now. It will always be free. We make money through having advertisements and things like that.

If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.

Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.

The advertisements in a newspaper are more full knowledge in respect to what is going on in a state or community than the editorial columns are.

Advertisers also know that humor can help bond us to their product.

I hope I never get so hard up I have to do advertisements. I've gotten ridiculous offers.