Technology is the fashion of the '90s. It affects everyone and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.
In an age of social media and content being key it's important to change the mold where you have $100 000 to $150 000 for one video. I hired some guys that are young just out of college and we used some new far-less-expensive cameras and technology to make videos.
Industrialization based on machinery already referred to as a characteristic of our age is but one aspect of the revolution that is being wrought by technology.
Technology has made it much easier to make and manipulate music. Studio-driven machine-driven music does not always transcend into being a good live act. Many current acts are great live but many cannot cut it live. The music is not organic.
Well another market is being created now out of Internet technology.
But now with technology I could sit down and do a bunch of character drawings and scan them into a computer and the computer using my exact style could bring it into life where it would have been edited by various human beings before.
The moment of drifting into thought has been so clipped by modern technology. Our lives are filled with distraction with smartphones and all the rest. People are so locked into not being present.
I mean when you get down to very low numbers of nuclear weapons and you contemplate going to zero how do you deal with the reality of that technology being available to almost any country that seeks to pursue it? And what conditions do you put in place?
But some great records are are being made with today's technology and there are still great artists among us. Likewise there are artists today who are so reliant on modern technology they wouldn't have emerged when recording was more organic.
In my mind I needed a symbol of today's technology and I realized that what I wanted to photograph was the Space Shuttle. And so that's where Places of Power came into being.