My daughter Lila loves the smell of gasoline - she always says 'Mummy keep the door open ' when I'm filling up the car. I've heard it is one of the most preferred scents in the world - maybe that's something to study for my next fragrance!
There's a certain amount of freedom involved in cycling: you're self-propelled and decide exactly where to go. If you see something that catches your eye to the left you can veer off there which isn't so easy in a car and you can't cover as much ground walking.
The first real thought that I had of something that I might do was to write for car magazines because I always had a car thing.
I'd get kicked out of buildings all day long people would rip up my business card in my face. It's a humbling business to be in. But I knew I could sell and I knew I wanted to sell something I had created. I cut the feet out of those pantyhose and I knew I was on to something. This was it.
But now I realize that this record business really needs me. No one else is trying to take a chance or do something different.
I don't do something necessarily to make a big profit or because it's a logical business decision.
My fastest time in high school was a 4:29 mile. I think cross-country has something to do with my longevity in my business. When you're in an eight-mile race you never give up.
I used to be focused on being the dopest rapper in the game and then once that became what I was I wanted something different and I wanted to become the best businessman in the game. I wanted to learn how to master the business like I mastered the rap.
There has to be a measure of faith. That's what this business is all about: trusting in something that may never show up that you have no concrete proof of.
If you create something that is asking for people to respond as they're going to respond you have to allow them to respond as they're going to respond. Some of the people are going to be uninterested and some people are going to be mad for some reason which is their business. That's just the way the world is.