Millions of dollars' worth of advertising shows such little respect for the reader's intelligence that it amounts almost to outright insult.

Christianity taught men that love is worth more than intelligence.

Bottom line is I didn't return to Apple to make a fortune. I've been very lucky in my life and already have one. When I was 25 my net worth was $100 million or so. I decided then that I wasn't going to let it ruin my life. There's no way you could ever spend it all and I don't view wealth as something that validates my intelligence.

It is not worth an intelligent man's time to be in the majority. By definition there are already enough people to do that.

The glow of one warm thought is to me worth more than money.

It is not enough to know your craft - you have to have feeling. Science is all very well but for us imagination is worth far more.

The face of nature and civilization in this our country is to a certain point a very sufficient literary field. But it will yield its secrets only to a really grasping imagination. To write well and worthily of American things one need even more than elsewhere to be a master.

Prior to Wordsworth humor was an essential part of poetry. I mean they don't call them Shakespeare comedies for nothing.

You can't do anything to be funny. That's cringeworthy. If your humor comes out of a place of love every time you don't make the joke bigger than you. The funniest comedians are in touch with their emotional level.

A sense of humor keen enough to show a man his own absurdities will keep him from the commission of all sins or nearly all save those worth committing.