It's pretty cool that people will pay for something even though they don't have to. It's totally different now to back in the day. Now you're paying for a record because you believe in the band. In the future that will be the only time people will pay for albums because there's some kind of connection.

I would never do a commercial for something that is embarrassing and I think that people maybe have a different perspective on what is embarrassing or not. Some people think doing a Revlon hair commercial is really cool. To me that's embarrassing but World of Warcraft - not embarrassing very cool.

If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio I don't think the second option is some big sellout.

'Ludacris' is something that I made up. It just kind of describes me. Sometimes I have like a split personality. Sometimes I'm cool calm and collected and other times I'm beyond crazy.

But this is Miami you can't come to Miami and not show any skin. You gotta show something. If you're all covered up in this heat you're gonna make me pass out out just to look at you. It's sweaty in Miami-but the diamonds will keep me cool.

I think the great sketch shows like 'Python' and 'Mr. Show ' they didn't stick around for very long. There's something kind of cool about that.

You show up in Paris and on the drive from the airport to the hotel you're like 'This is so cool! I want to see something! I want to go to the Eiffel Tower!' And then you leave the next morning. You think Oh I didn't get to do anything. I tell people: I've been just about everywhere but I've seen nothing.

My band is so dedicated everybody works very hard. The No. 1 priority is the show and it's pretty cool because we all pull together and it's fun. It's like being on a sports team or something.

As an investor what we're not looking for is 'oh this is a cool app ' it's 'is this something that can become a big business?' You need to find those that can become real businesses.

I love the song 'El Rey.' And for years I never knew what the song was totally about. It was something new for me. I'd never sung a song in Spanish before. Then I got the translation and saw what a really cool song it was.