Everyone wants an iPhone but it would be impossible to design an iPhone in China because it's not a product it's an understanding of human nature.

Once you understand this way you will be able to make your room alive you will be able to design a house together with your family a garden for your children places where you can work beautiful terraces where you can sit and dream.

The design of the Mac wasn't what it looked like although that was part of it. Primarily it was how it worked. To design something really well you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something chew it up not just quickly swallow it.

A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience the better design we will have.

A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.

Between our birth and death we may touch understanding As a moth brushes a window with its wing.

Research challenges the materialistic understanding of death according to which biological death represents the final end of existence and of all conscious activity.

For any culture which is primarily concerned with meaning the study of death - the only certainty that life holds for us - must be central for an understanding of death is the key to liberation in life.

In Goddess religion death is not feared but is understood to be a part of life followed by birth and renewal.

The need to understand prescription information can literally be a matter of life and death.