Billions are wasted on ineffective philanthropy. Philanthropy is decades behind business in applying rigorous thinking to the use of money.

In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.

The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not this takes the form of some core value that finds expression in a non-profit cause.

Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.

The business schools reward difficult complex behavior more than simple behavior but simple behavior is more effective.

Start with good people lay out the rules communicate with your employees motivate them and reward them. If you do all those things effectively you can't miss.

The Left Elite only pretend to be concerned about what's best for everyone else because it is the most effective way to manipulate you and your children into their abyss.

I think that the U.S. does have this very much more open attitude and I admire it very much and I think it's very important to the world. But the information and the discussion sometimes come too late after the effective decision has been made.

Only in men's imagination does every truth find an effective and undeniable existence. Imagination not invention is the supreme master of art as of life.

The art of using deceit and cunning grow continually weaker and less effective to the user.