It's amazing to see things that are suggested in the book fully developed and so brilliantly realized through the artistry of the designers.

We have an amazing advantage right now in that we have developed technology that is so sexy so engaging for kids.

The magic kit we developed with Idea Village is an extraordinary success in 40 000 stores across America. The TV commercial we shot for it has produced amazing results - unbelievable.

I had a very happy childhood but I wasn't that happy a child. I liked being alone and creating characters and voices. I think that's when your creativity is developed when you're young. I liked the world of the imagination because it was an easy place to go to.