All my dreams are coming true all across the board for some reason.

I've come up through art school through painting through graphic design through advertising through TV commercials and music video. I've designed books built billboards matchbooks corporate identities. I continuously paint I've done conceptual art pictures.

I was a cartoonist when I was at university but I decided to go into movie making knowing that I could still draw by doing movies design work story boards and such.

We all started snowboarding in the beginning as a family just to be closer together go on trips. It was our soccer but instead of Dad yelling at me from the sideline he is there riding with me and hitting the jumps even before I am hitting them.

My dad got me a huge board when I was little. He loves to surf. He suited me up and sent me out on this huge wave. I went under and when I came out and the board hit me in the face. So I said I never wanted to do this again. I stayed away until I was 13.

My dad's a beautiful man but like a lot of Mexican men or men in general a lot of men have a problem with the balance of masculinity and femininity - intuition and compassion and tenderness - and get overboard with the macho thing. It took him a while to become more I would say conscious evolved.

I've always been into guitars... we want to put keyboards on but keyboard players don't look cool onstage they just keep their heads down. There has never been a cool keyboard player apart from Elton John.

What I was proud of was that I used very few parts to build a computer that could actually speak words on a screen and type words on a keyboard and run a programming language that could play games. And I did all this myself.

I don't think the Palestinian people or Afghan children or some other things I'm concerned about are at the top of other people's agendas - not right now when America is going through such a recession and people are suffering across the board financially. But I think all that will change.

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.