There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Inconsiderate rude behavior drives me nuts. And I guess the inconsiderate rudeness of social ineptitude definitely fuels my work.

We need to steer clear of this poverty of ambition where people want to drive fancy cars and wear nice clothes and live in nice apartments but don't want to work hard to accomplish these things. Everyone should try to realize their full potential.

Women speak because they wish to speak whereas a man speaks only when driven to speak by something outside himself like for instance he can't find any clean socks.

Even back then I exuded self-confidence and that drives women crazy.

Men aren't the way they are because they want to drive women crazy they've been trained to be that way for thousands of years. And that training makes it very difficult for men to be intimate.

I'm taking one thing at a time. With the children and launching my solo career it would drive me to a nervous breakdown if I tried to organise a wedding on top of that.

How I work is I work from of very character-driven place. And I trust the writers.

I currently use Ubuntu Linux on a standalone laptop - it has no Internet connection. I occasionally carry flash memory drives between this machine and the Macs that I use for network surfing and graphics but I trust my family jewels only to Linux.

I have no plans to have any other home than Moscow. However I love to travel and I'm very comfortable in New York. In many ways it reminds me of Moscow in its energy and drive.