There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

Most women's magazines simply try to mold women into bigger and better consumers.

If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.

The movie industry is committed to working with the technology sector to find innovative new ways to deliver entertainment to consumers.

I have a vision that's about technology that empowers consumers over institutions.

The Spy Act strikes a right balance between preserving legitimate and benign uses of this technology while still at the same time protecting unwitting consumers from the harm caused when it is misused and of course designed for nefarious purposes.

Today's consumers are eager to become loyal fans of companies that respect purposeful capitalism. They are not opposed to companies making a profit indeed they may even be investors in these companies - but at the core they want more empathic enlightened corporations that seek a balance between profit and purpose.

The most impactful way consumers can assert their power is to become mindful shoppers giving their dollars only to socially responsible companies. In today's world of social media and smart phones this is easy to do.

More than ever before consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

The pace of technological change in recent years has been both impressive and positive for consumers.