There's an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns the challenge becomes what to do next?

I want to be a cheerleader for women who have never even considered running for office or being involved in a campaign but who in the quietness of their hearts might think 'Why not me?'

There's the conventional wisdom of which I have none where you get a record deal you get a publicist you get a campaign and you do the tour but none of that adds up to things like nuance and subtlety and dynamic.

As I visited the various neighborhoods in the campaign I learned fast that it's a mistake to think that all of the wisdom and possible solutions to our problems are available only in this building.

The British Red Cross asked me to help them spearhead a fundraising campaign for the victims of the war in Nicaragua. It was a turning point in my life. It began my commitment to justice and human rights issues.

So long as war is the main business of nations temporary despotism - despotism during the campaign - is indispensable.

From our perspective trying to deal with this continuing campaign of terror if you will the war on terror that we're engaged in this is a continuing enterprise. The people that were involved in some of those activities before 9/11 are still out there.

I have never solicited nor received money from Iraq for our campaign against war and sanctions. I have never seen a barrel of oil never owned one never bought one never sold one.

I would not plan to base my campaign primarily on opposition to the war in the Persian Gulf.

The truth is that our way of celebrating the Christmas season does spring from myriad cultures and sources from St. Nicholas to Coca-Cola advertising campaigns.