Advertising reflects the mores of society but it does not influence them.
The relationship between a manufacturer and his advertising agency is almost...
The advertisers who believe in the selling power of jingles have never had to...
Leaders grasp nettles.
Good copy can't be written with tongue in cheek written just for a living....
Remove advertising disable a person or firm from proclaiming its wares and...
Never write an advertisement which you wouldn't want your family to read. You...
I have a theory that the best ads come from personal experience. Some of the...
Can advertising foist an inferior product on the consumer? Bitter experience...
In the modern world of business it is useless to be a creative original...
I've been a teacher at the college level in composition mostly and I've been an editor on magazines.
