Because of the Thames I have always loved inland waterways - water in general water sounds - there's music in water. Brooks babbling fountains splashing. Weirs waterfalls tumbling gushing.
When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports extreme sports and outdoor sports.