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I think a lot of food shows especially when we started 'Good Eats' back in the late '90s they were still really about food. 'Good Eats' isn't about food it's about entertainment. If however we can virally infect you with knowledge or interest then all the better.

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Design in its broadest sense is the enabler of the digital era - it's a process that creates order out of chaos that renders technology usable to business. Design means being good not just looking good.