I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.

That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.

Everyone in L.A. is very positive and upbeat whereas London can get quite miserable at times.

So even though I consider myself a fairly upbeat person energetic and things like that I never do very well on happiness tests.