People who supported Obama felt like they formed a relationship that they were being spoken to. The way that campaign worked and the way he's worked during his first term is to make people feel like he's grasping their hand whether it's by tweeting or email moments after an event sometimes during an event. It makes people relate to him.
I've been leading newsrooms for a while now and it's been an honor serving as Editor in Chief of N.J. but I really think that my best shot at moving the needle in politics is by getting close to it - by reading reporting tweeting and writing.
People don't want to listen to a celebrity tweeting about their charities and shows. That's why comedy writers do well - we put out little funny ideas.
People spend hours constantly checking and tweeting and Facebooking. And it's cool to check up on your friends and see what's going on in the world but it's not cool to spend five hours of your day on the computer looking at the Internet.
A couple days ago I saw a lot of people tweeting 'Oh it's so cool 'Home' is being used in the Olympics!' We don't really get to watch much TV man with the concerts every night but I wish I could have seen it. I really just found out through Twitter and my management texting me. I thought it was really awesome.
Tweeting is like sending out cool telegrams to your friends once a week.