If the Starbucks secret is a smile when you get your latte... ours is that the Web site adapts to the individual's taste.
If people are taking pictures of me at Starbucks it's not the end of the world. It's cool it's fun it's exciting.
I remember when I was 33 or 34 it was devastating because I realized I wasn't a kid anymore. The great thing about 40 was that I really felt like I had life experience and knew what I was doing now.