I had two passions growing up - one was music one was technology. I tried to play in a band for a while but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify.

There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music.