The slogan was 'Don't trust anyone over thirty'. Sixty years later the slogan became 'Don't trust anyone over ninety'.

An organization which claims to be working for the needs of a community - as SNCC does - must work to provide that community with a position of strength from which to make its voice heard. This is the significance of black power beyond the slogan.

Most of Roosevelt's innovations have been the law of the land for 70 years now and yet we are still a free society free enough that is to allow tens of thousands of protesters to gather on the National Mall and to broadcast their slogans and speeches to the world via C-SPAN.

Class struggle: external peace international solidarity peace among peoples. This is the sacred slogan of international socialist democracy that liberates nations.

The TUC's new slogan 'a future that works' sets a profound challenge. Austerity and rapid deficit reduction is failing in its own terms but even at its best it is short-sighted muddle-through politics with no vision of a new economic model.

More is required of public officials than slogans and handshakes and press releases. More is required. We must hold ourselves strictly accountable. We must provide the people with a vision of the future.

An image is not simply a trademark a design a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual institution corporation product or service.

The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.

'Bombing Afghanistan back into the Stone Age' was quite a favourite headline for some wobbly liberals. The slogan does all the work. But an instant's thought shows that Afghanistan is being if anything bombed out of the Stone Age.