I'm not really much of a shopper. I have to say that I'd definitely prefer good sex. What makes good sex? Oh my god. I think you need to feel free and you have to really trust the other person. And you have to have that strange mysterious chemical connection.
The most impactful way consumers can assert their power is to become mindful shoppers giving their dollars only to socially responsible companies. In today's world of social media and smart phones this is easy to do.
I have got instincts that I think are very much in tune with people's very keen sense to see something different. I did not dream of being in politics since I was knee-high to a grasshopper. I was not involved in student politics or not in that partisan way.
Credit or debit cards for starters are nothing short of shoppers' Novocain. Even in the age of digital purchases and virtual money we still attach a special value to dirty paper with pictures of presidents on it. Handing some of that to a cashier simply hurts more than handing over a little sliver of plastic.