One thing I have learned in my time in politics is that if one of the parties is shameless the other party cannot afford to be spineless.

The days when the words 'Hollywood actor' framed Ronald Reagan like bunny fingers as an ID tag and an implied insult seem far-off and quaint: nearly everybody in politics - candidate consultant pundit and Tea Party crowd extra alike - is an actor now a shameless ham in a hoked-up reality series that never stops.