Google is a global Rorschach test. We see in it what we want to see. Google has built an infrastructure that makes a lot of dreams closer to reality.
Can you design a Rorschach test that's going to make everyone feel something every time - and that looks like a Rorschach test? It's easy to show a picture of a kitten or a car accident. The question is how abstract can you get and still get the audience to feel something when they don't know what's happening to them?
I am involved with 'Write Girl ' which is such a great organization because they go into inner city schools and work with underprivileged girls to pair them up with other writers. And it gets them learning to express themselves and become familiar with their own voice. They have a 100% success ratio getting those girls into college.