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All the rappers my age are getting Audemars and Rolexes. I want to find my own thing. That's why I travel the world - for me that's my B-side why we go places. I have a Hublot on from time to time but I want a home base watch - something that's elegant but has got a little pizzazz to it.

Some people just use beautiful things to just shop or to have a tribal feeling - 'Oh blah blah blah I'm wearing Hermes blah blah blah I'm wearing Saint Laurent blah-blah blah' - because it's like a need a tribe recognition: 'Ahh my Rolex.' But I run away from anything which is too recognizable - it's my nature.

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More generally I made an effort to leave out things that weren't relevant to the main narrative themes of the book namely that there were two sides to Steve Jobs: the romantic poetic countercultural rebel on one side and the serious businessperson on the other.