We're fighting an enemy that is far different than any we have got before. It's a nontraditional kind of war and I think we need to step back recalibrate how we go about protecting our borders and protecting our people and resetting our position in the world.
Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.