The poetry and transgression that was so much of surrealism's anarchic force has been recruited into mainstream culture. It has been made commonplace by television and magazine merchandising by computer games and Internet visuals by film and MTV by the fashion shoot.

Many dotcoms recruited people from existing companies who were quite experienced in finance marketing distribution and other disciplines but not necessarily experienced in the Web culture.

With 'Good Will Hunting ' Miramax made certain the recruited audience wasn't expecting to laugh at Robin Williams like they normally do. From my limited experience you can really blow test screenings by conducting them in the wrong way.

I recruited my dad to be my bass player and fired him on several occasions. He stayed on as a bus driver.

My senior year of high school when I was getting recruited for college my dad goes to me 'You can become an Olympic champion.' And that's the first time that I'd heard someone else say that to me. I was like 'Uh are you talking to me?'