Such highly qualitative leadership is demanded especially in the realm of the fostering of right international relations. Here the demand is simply irresistible.

The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.

A painstaking course in qualitative and quantitative analysis by John Wing gave me an appreciation of the need for and beauty of accurate measurement.