If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.
The Internet is so big so powerful and pointless that for some people it is a complete substitute for life.
I mean I was just one of the ones who got exposed and because of the position I was in where I was in my life it went mainstream. A lot of people got out of it after my situation not because I went to prison but because it was sad for them to see me go through something that was so pointless that could have been avoided.
As told in Friendship with God if we simply decided to believe and act as if first we're all one and second life is eternal it would render virtually everything we've done all our lives pointless.