Knowledge is a process of piling up facts wisdom lies in their simplification.
Education is not the piling on of learning information data facts skills or abilities - that's training or instruction - but is rather making visible what is hidden as a seed.
Think about what people are doing on Facebook today. They're keeping up with their friends and family but they're also building an image and identity for themselves which in a sense is their brand. They're connecting with the audience that they want to connect to. It's almost a disadvantage if you're not on it now.