But picketing - picketing for or against something and handing out literature - these are conspicuously formal actions. They have to be understood as indirect communication.
Most of us in the baby-boom generation were raised by full-time mothers. Even as recently as 14 years ago 6 out of 10 mothers with babies were staying at home. Today that is totally reversed. Does that mean we love our children less than our mothers loved us? No but it certainly causes a lot of guilt trips.