I used to go down every year for the remembrance of Elvis' birthday. Memphis State College invited me to sit in the auditorium and speak to the people for one of those Elvis days.
Going to a concert can sometimes be very difficult. It can be a long journey. There's the ticket prices. But when the music goes to the community - not the community coming to the concert - they say 'Wow! I didn't know that this music was so amazing!'