A lot of times we're just sold these movies that are really cynically conceived and marketed and they just want you there opening weekend before everybody finds out it's not so good.

In other words we have marketed our way into this health crisis.

If it looks good you'll see it. If it sounds good you'll hear it. If its marketed right you'll buy it. But... If its real... you'll feel it.

Imagine if the pension funds and endowments that own much of the equity in our financial services companies demanded that those companies revisit the way mortgages were marketed to those without adequate skills to understand the products they were being sold. Management would have to change the way things were done.