Search For listerine In Quotes 1

I made some friends at Listerine and they taught me a little bit about oral care. That half of adults suffer from oral disease that the number one chronic disease among children is oral disease that we're only taking care of 25% of our mouths when brushing alone and there are more germs in your mouth than there are people on the planet.

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Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field the results have been disastrous.