We got Martha Stewart legitimizing homemaking for her generation and then there's this return to being interested in all things home lifestyle and food again. I think this generation is less about the frills and more about the flavor of things.
People love their animals so much so that they put little clothes on them and necklaces and booties and things like that. And if you love your animal then you should feed them something that's not dangerous for them. There's a lot of poisonous stuff that they're putting in a lot of that food those by-products.