If we value what we've inherited for free - from other women - surely it's right morally and ethically for us to wake up and say 'I'm a feminist. '

If its not done ethically advertising won't be trusted. If consumers don't trust it advertising is pointless.

It's rather naive apart from being ethically objectionable to assume that our investigators travel around the country with bags of money trying to bribe witnesses to lie on the witness stand. We just don't operate that way.

Today it is research with human embryonic stem cells and attempts to prepare cloned stem cells for research and medical therapies that are being disavowed as being ethically unacceptable.

Religiously the Empire was pluralistic and marked by a search for a faith which would be satisfying intellectually and ethically and would give assurance of immortality.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically socially ethically and morally.