I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs are just giving more insight into what's going on with them.

It's funny to be discovered by a lot of people who didn't know you before. People always used to say 'Do you shop at Home Depot?' or 'Does your kid go to such and such school?' They want to know why they know me even if they don't know my name. I don't think that's a bad thing by the way I think it's nice to be kind of anonymously famous.