You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.

I think my best skill in this whole deal is as a conduit to try to bring people together because I think it's in our unity that we'll have the greatest strength.

Epistemology is the study of knowledge. By what conduit do we know what we know?

You're not really necessarily the coolest guy in their life. You are a conduit to the really cool people.