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The CIA is made up of boys whose families sent them to Princeton but wouldn't let them into the family brokerage business.

Advertising is a racket like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.

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Your purpose is to make your audience see what you saw hear what you heard feel what you felt. Relevant detail couched in concrete colorful language is the best way to recreate the incident as it happened and to picture it for the audience.