I know that campaigns can seem small and even silly. Trivial things become big distractions. Serious issues become sound bites. And the truth gets buried under an avalanche of money and advertising. If you're sick of hearing me approve this message believe me - so am I.

God's voice is still and quiet and easily buried under an avalanche of clamour.

God has cared for these trees saved them from drought disease avalanches and a thousand tempests and floods. But he cannot save them from fools.

As a mom I know it is my responsibility and no one else's to raise my kids. But we have to ask ourselves what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.