It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.

That was always my frustration with so many of these shows because design is not an ambush... it's a relationship. You have to know how people move and live and work to be able to design for them.

The death of democracy is not likely to be an assassination from ambush. It will be a slow extinction from apathy indifference and undernourishment.