Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.

The different Ministries have to work more on the promotion of the country to build Kosovo's public image. Concrete projects must be assembled in order to activate our businessmen to have more contacts. We have to create a positive image about ourselves.

In my role as Wikileaks editor I've been involved in fighting off many legal attacks. To do that and keep our sources safe we have had to spread assets encrypt everything and move telecommunications and people around the world to activate protective laws in different national jurisdictions.

For someone who writes fiction in order to activate the imagination and the unconscious it's essential to be free.

Faith activates God - Fear activates the Enemy.