It's about the power of design and the power of the human spirit. It's above paying anybody to do something stupid for money like reality television does - like ambushing people.

The reward is that you can actually create a world separate from reality with a story actors music and camera design. When it works it can entertain move people and teach us all.

Over the past 20 years I have noticed that the most flexible dynamic inquisitive minds among my students have been industrial design majors. Industrial designers are bracingly free of ideology and cant. The industrial designer is trained to be a clear-eyed observer of the commercial world - which like it or not is modern reality.

You can design and create and build the most wonderful place in the world. But it takes people to make the dream a reality.

Planning to play: that's what saving for retirement is today - and it is antithetical to the nature of play fully within the definition of work and blissfully ignorant of the reality of death.

The experiences associated with death were seen as visits to important dimensions of reality that deserved to be experienced studied and carefully mapped.

For a culture that has such a problem with death we seem to deal with it in a quite bizarre way. We see people shot killed and blown up and we find it funny and sexy and all those things. But the reality of it is that every day people die and people are really sad and they grieve and they go through a really difficult process with it.

If you live a life of make-believe your life isn't worth anything until you do something that does challenge your reality. And to me sailing the open ocean is a real challenge because it's life or death.

A man must be willing to die for justice. Death is an inescapable reality and men die daily but good deeds live forever.

We cast away priceless time in dreams born of imagination fed upon illusion and put to death by reality.