I won't compare ants and people but ants give us a useful model of how single members of a community can become so organized that they end up resembling in effect one big collective brain. Our own exploding population and communication technology are leading us that way.
Communication leads to community that is to understanding intimacy and mutual valuing.
Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.
Those issues are biblical issues: to care for the sick to feed the hungry to stand up for the oppressed. I contend that if the evangelical community became more biblical everything would change.
In 1950 when the Giants signed me they gave me $15 000. I bought a 1950 Mercury. I couldn't drive but I had it in the parking lot there and everybody that could drive would drive the car. So it was like a community thing.
I am thankful the most important key in history was invented. It's not the key to your house your car your boat your safety deposit box your bike lock or your private community. It's the key to order sanity and peace of mind. The key is 'Delete.'
I have a fine level of recognition in the business and among the acting community now so I consider myself one of the lucky ones. If I didn't think that there would be something wrong with me. I'm grateful and thankful for what I've got.
The great fear that hung over the business community in the 1970s was death by regulation and the great goal of the conservative movement as it rose to triumph in the 1980s was to remove that threat - to keep OSHA the EPA and the FTC from choking off entrepreneurship with their infernal meddling in the marketplace.
In the social business marketplace brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.