With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.

My goal was never to just create a company. A lot of people misinterpret that as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.

Company cultures are like country cultures. Never try to change one. Try instead to work with what you've got.

I worked for this company that repossessed cars. Sure enough the day after I quit they repossessed my car but that would probably be my strangest job to date. You have to work your way up to become a hardcore repo man.

I never had the high-paying job or the company car. It took me over a decade to pay off my student loans. I never had to worry about where to dock my yacht to reduce my taxes.

My work is more about trying to ask good questions and not trying to come up with big shows. Every fashion company is doing that every car company is doing that.

Police departments no longer have to pay overtime or divert resources from other projects to find out where an individual goes - all they have to do is place a tracking device on someone's car or ask a cell phone company for that individual's location history and the technology does the work for them.

Buying a car used to be an experience so soul-scorching so confidence-splattering so existentially rattling that an entire car company was based on the promise that you wouldn't have to come in contact with it.

McSweeney's as a publishing company is built on a business model that only works when we sell physical books. So we try to put a lot of effort into the design and production of the book-as-object.

I used to work for a management consulting company so I dressed differently - business casual probably a lot of things from Banana Republic. My wardrobe now is definitely more expensive but I always dress for the occasion.