Brands must empower their community to be change agents in their own right. To that end they need to take on a mentoring role. This means the brand provides the tools techniques and strategies for their customers to become more effective marketers in achieving their own goals.

brands empower their community change agents their right mentoring means brand provides tools techniques strategies their customers become effective marketers achieving their goals

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Charles Kennedy Education

Further Education should be about the ability to learn not the ability to pay - everyone who is able should have the opportunity regardless of their family background. I don't want to see students struggling with huge debts or frightened off even going to university in the first place.

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