The image is where you have dinner at night who you're seeing. It's what car you drive and how you dress. People in the industry sell that and it creates a dream. There's nothing else.

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I strongly believe that missionaries make better products. They care more. For a missionary it's not just about the business. There has to be a business and the business has to make sense but that's not why you do it. You do it because you have something meaningful that motivates you.