Design in its broadest sense is the enabler of the digital era - it's a process that creates order out of chaos that renders technology usable to business. Design means being good not just looking good.

design broadest sense enabler digital process creates order chaos renders technology usable business design means being looking

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Simon Mainwaring Hope

Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise brands will be investing in technology that consumers simply won't buy.

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